In the early 2000s, the fan-generated Wu-Tang Name Generator achieved pinnacle internet hype. Fun fact: it’s where Donald Glover came up with his stage name, Childish Gambino. When we began working directly with RZA, I saw an opportunity to relaunch this moment in internet culture, officialize it for Wu-Tang, and make it a social-friendly destination focused on both streaming and personalized apparel. It was also a moment to invite creators in — giving fans new tools to express their identity and connect with the brand in a personal, shareable way.

I led my team to collaborate with Powster, to develop a new site and official name generator with a modern design in two months. To usher in the launch, we executed geo-targeted campaigns in Las Vegas and San Francisco during Wu-Tang Clan’s hip-hop residency at the Virgin Hotel Las Vegas. We also partnered with the San Francisco Giants to celebrate the first day of Black Music Month at Oracle Park with RZA. We accomplished all of this as a team of three with just one external agency for the site and name generator development.

The name generator is now in beta.