THE BEACH BOYS X JHS PEDALS
THE BEACH BOYS X JHS PEDALS
JHS Pedals, a guitar and pedal effects company based in Kansas City, Missouri, boasts a robust yet quirky social presence with an active viewership each week on their livestreams. Our core social strategy aimed to emphasize “summer fun as a place for everyone,” joyful of The Beach Boys’ music. We sought to reconnect The Beach Boys to their more playful, “fun, fun, fun” side around the premiere of their Emmy-nominated documentary on Disney+.
My team and I independently developed an extensive network of The Beach Boys social creators over the course of two years without the support of external agencies. We leveraged this creator network to enhance our collaboration with JHS Pedals, illustrating the timeless appeal of The Beach Boys’ sound.
Individual Skillset in Focus: Content Strategy, Talent Relations, Influencer Relations, & Partnerships
But first, a little commotion for these pedals 🤤
We got the guy who went viral for making a song sound like The Beach Boys to make a Beach Boys song using our new pedals…
We loved working with local creators so much that we worked with them to create branded content for our official YouTube channel.
Now sold exclusively on Sweetwater, The Beach Boys pedals are among the most requested JHS Pedals.
Tastemaker Event at EastWest Studios in Hollywood
We hosted an exclusive tastemaker event at EastWest Studios in Los Angeles, where influencers, musicians, and industry insiders got to hang out with the JHS Pedals team. They had a blast testing out the newest pedals, chatting about the creative process, and sharing their thoughts on the gear. The vibe was all about collaboration and connection, bringing together a diverse group of people who love music and innovation. It was a perfect setting to showcase the pedals and see firsthand how they resonate with real musicians.
FEATURED PRESS
FEATURED PRESS
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Sweetwater has announced The Beach Boys Studio Effects collection, which sees the retailer team-up with the band and the brains behind Benson Amps, Keeley Effects and JHS Pedals on a range of guitar gear inspired by the Beach Boys’ landmark studio sounds. The news comes ahead of Disney+’s new documentary, The Beach Boys, which is set to debut on May 24. “People generally don't think about the Beach Boys as a guitar hero band,” explains JHS’ Josh Scott in Sweetwater’s clip. “But they are massively important, especially in the evolution of guitar sound.”
Read more at Guitar World
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Retailer Sweetwater has joined forces with JHS Pedals, Benson Amps and Keeley Electronics for five limited edition effects that capture the tone and essence of the Beach Boys.
The collaborative range lands just ahead of Disney+’s documentary on the Beach Boys, which is due for release on 24 May. The doc will feature never-before-seen footage and all-new interviews with the Beach Boys’ Brian Wilsonfo, Mike Love, Al Jardine, David Marks, Bruce Johnston, plus other music industry figures. As part of the effects collection, JHS brings a Good Vibrations chorus/vibrato pedal to the table, plus the Punchline Bass Station – an all-in-one tool providing four ways to shape output: a VCA compressor, an overdrive, a vintage amp simulator, and three-band EQ – with its name inspired by an unreleased track from the group’s early instrumental days. Additionally, Chris Benson of Benson Amps has crafted the Surf’s Up, a tube-driven spring reverb and optical tremolo unit, with Robert Keeley of Keeley Electronics offering the California Girls 12-string guitar simulator and the I Get Around rotary speaker simulator.
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In advance of Disney’s highly anticipated documentary The Beach Boys, Sweetwater has announced an exclusive line of effects in collaboration with JHS, Benson, and Keeley. The three guitar FX legends have each developed brand-new products intending to highlight the band’s groundbreaking contributions to recorded music and allow fans to bring a piece of the Beach Boys’ studio magic home with them.