ACCOUNT MGMT & GROWTH

ACCOUNT MGMT & GROWTH

I've had the privilege of working with legendary artists like Dean Martin, The Beach Boys, Queen, INXS, R.E.M., Linda Ronstadt, and Nat King Cole. My approach is simple: understand our audience, create engaging content, and use analytics to see what's working.

While YouTube remains a core focus, success has also been translated across other platforms. My team and I were nominated for a Webby this year in the Celebrity/Fan category for Dean Martin’s TikTok account, which we launched in February 2023. The account has a focus on engaging, comedic content, and has +55k followers which we acquired through organic views and search.

Uploaded +150 pieces of content since taking over the channel in September of 2022, drove an additional +146M official channel views, and monetized it.

Uploaded +150 pieces of content since taking over the channel in September of 2022, drove an additional +146M official channel views, and monetized it.

Uploaded +15 pieces of content since taking over the channel in November 2023, driving an additional 96M official channel views, and subsequently monetizing the channel.

Uploaded +15 pieces of content since taking over the channel in November 2023, driving an additional 96M official channel views, and subsequently monetizing the channel.

Uploaded +200 videos and increased revenue an average of 34% per month.

Uploaded +200 videos and increased revenue an average of 34% per month.

Uploaded +150 pieces of content since taking over the channel in January 2022 and drove an additional +500M official channel views. The channel is now monetized.

Uploaded +150 pieces of content since taking over the channel in January 2022 and drove an additional +500M official channel views. The channel is now monetized.

Launched official YouTube channel and have since uploaded +300 official videos driving +250k subscribers to the channel.

Launched official YouTube channel and have since uploaded +300 official videos driving +250k subscribers to the channel.