Experience

Vice President, Growth & Social @ Iconic Artists Group | October 2021 - Present

iconic protects and expands the legacies of the most iconic artists in the world. At iconic, I built the digital marketing department from the ground up, driving social and growth strategies for top brands and talent, and doubling social audiences, and tripling revenue. I managed high-profile campaigns, lead strategic planning, and establish key relationships, leveraging data analytics for performance and growth.

Founder @ Daisy Digital | March 2019 - October 2021

Founded a successful social media marketing agency, building a client roster of 30 clients and partnered with an artist management company to spearhead social strategies for developing artists on TikTok, leveraging trends to build audiences. This resulted in major label signings for 2 out of 5 clients within a year, including Rachel Grae and Carly Pearl.

Global Streaming Marketing Manager @ Universal Music Group | October 2016 - March 2019

At Universal Music Enterprises, I identified trending songs and spearheaded global marketing campaigns around key moments, collaborating extensively with teams in LATAM, APAC, and North America. I drove streaming consumption for the Bohemian Rhapsody soundtrack, contributing to the titular track becoming 2018’s most-searched term on Google. I developed and utilized advanced analytics and real-time reporting tools to measure marketing impact and optimize strategies, significantly enhancing decision-making processes and campaign adjustments.

Junior Consumer Strategist @ Initiative | August 2012 - November 2013

I utilized a variety of analytics tools to cultivate media insights for MillerCoors craft brands, Amazon, and Dr. Pepper Snapple Group, with a strong emphasis on the sports and fitness space.

Additional Experience

Marketing Coordinator @ The Lodge | August 2015 - October 2016

Publishing & Contract Administration @ Warner Music Group | August 2014 - August 2015

Project Manager @ Jammber | January 2014 - August 2014

Education

M.A. in Business Administration (MBA) with specialization in Music Industry from California State University Northridge | 2016 

B.S. in Advertising from University of Illinois at Urbana-Champaign | 2012

Skills

Photoshop, Illustrator, After Effects, Airtable, Meta Business Manager, Google Analytics, Tableau, Microsoft Excel, SEMRush, Cision, Sprinklr, SproutSocial, Chartmetric