I revitalized Dean Martin’s previously dormant YouTube channel—which had fewer than seven uploads in 13 years, by launching a Celebrity Roasts clips series and uploading over 100 videos per year on average since September 2022.

These videos have generated 7 million views, accounting for nearly one-third of the channel’s total lifetime views. The channel is now on pace to reach 327K subscribers by the end of 2025,doubling its following since 2022 —all through organic, platform-native content.